Astaxanthin Advantage (60 ct)

Purium's Astaxanthin Advantage™ is Nature's Sunscreen in a Capsule! Purium's Astaxanthin Advantage™* is made from nature’s most powerful antioxidant which studies show is 550 times stronger than vitamin E! Astaxanthin Advantage helps protect against UVA sunlight that causes inflammation and leads to wrinkles. It also helps to protect against UVB rays that may lead to sunburn and melanoma.

The anti-aging benefits don't stop there!

Previous research has shown potential neuroprotective properties of Astaxanthin. A new study done in Japan further validated Astaxanthin as a great supplement for the brain. Neuronal cells were well protected by Astaxanthin when a neurotoxin was introduced. The authors concluded: “…it is strongly suggested that treatment with Astaxanthin may be effective for oxidative stress-associated neurodegeneration, making Astaxanthin a potential candidate as a natural brain food.” (Liu, et al, 2009)

When you talk about the body aging, the decline of ocular and skin health are a couple of the most telling signs. Astaxanthin is a highly powerful antioxidant that, by quenching singlet and triplet oxygen, protects the eyes and skin from UV A and B damage and the cells from oxidative damage. High in the carotenoids complex and a rich source of naturally occurring vitamin E and lutein, it may help decrease nerve damage, which may be the root cause for eyesight degradation.

Environmental toxins, stress, and digestive issues can also take a great toll on the body as it ages; studies show that Astaxanthin may help the body avoid the onset of cancerous cells, assist with neurodegenerative diseases, and help support the alleviation of stress. When taken as part of a sensible diet of whole foods and herbs and accompanied with exercise and the avoidance of toxins, Astaxanthin may be a very beneficial part of any anti-aging regimen.

For athletes, Astaxanthin is important because it speeds recovery, protects muscle tissue from damage, and enhances energy metabolism. In fact many marathoners, tri-athletes, ultra runners and extreme athletes of all kinds have come to rely upon this amazing natural recovery and performance booster.

Strenuous physical exercise leads to an increase in reactive oxygen which can cause oxidative stress and damage to cells. The depletion of antioxidants only makes this problem worse. That is why researchers recommend the use of dietary antioxidants to combat free radical damage to muscles and to reduce buildup of both uric and lactic acid residue.

Although oxygen is required for normal metabolic activity, it also can present a severe challenge to cells. Astaxanthin Advantage™ plays a vital role in protecting tissues from excessive oxidative damage but the benefits do not stop there...

Astaxanthin has been the focus of a large and growing number of peer-reviewed scientific publications. Some of the findings include:

• Astaxanthin protects the eyes and skin from UV A and B damage by quenching singlet and triplet oxygen.
• Astaxanthin increases strength and endurance (2-8 times greater increase over baseline verses placebo in human clinical study).
• Astaxanthin may aid in the protection of cells and mitochondrial membranes from oxidative damage, thus potentially protecting the cell from oxidative damage.
• Astaxanthin alleviates stress and may assist in neurodegenerative conditions such as AMD, Parkinson’s, and ALS.
• Studies show that Astaxanthin may help to improve semen quality in infertile men.
• Astaxanthin may assist in the alleviation of symptoms in patients with H. pylori (pre-ulcer indigestion).
• Astaxanthin may support the prevention of the initiation of cancer cells in the tongue, oral cavity, large bowel, bladder, uterus, and breast.
• Astaxanthin may reduce the number of new and abnormal cells in the liver.
• Studies show that Astaxanthin may inhibit lipid peroxidation that causes plaque formation, thus reducing risk of cardiovascular disease.

SUPPLEMENT INFORMATION: Serving size: 2 capsules (1000 mg.) Servings per container: 30

Recommendations: take 2 capsules a day (may take more if you desire). When exercising, best to take 2-6 capsules post-workout.

*The product formerly known as "Athlete's Advantage" has had its name change to"Astaxanthin Advantage" so as to not detract consumers from the MANY other benefits of astaxanthin. Studies show that it is more than just an intelligent addition to any fitness regimen or athletic performance, but is also beneficial for anti-aging regimens for a myriad of reasons (many of them are stated above). Other than the name, nothing else has been changed in regards to this already amazing product.